The game is structured around microtransactions. Read also: How to play RAID: Shadow Legends on PC & Mac Hefty microtransactionsĭespite being a free-to-play game, Raid: Shadow Legends makes its money through player purchases, which allows them to continue adding new characters and content while also making a fortune. The tide has shifted, and now people play mobile games for free while having their credit cards constantly ready to go on a shopping spree. In the past, you could get an excellent game for, let's say, $60 at most, especially on PC.

Mobile gaming and gacha games, in particular, work this way nowadays. I mentioned Ninja here because while you get the champion for free, you will have to spend a ton of money to get the skills tomes needed to upgrade all the champion's skills fully.

The aggressive sponsorship tactics work well for the game due to its structure that heavily relies on players buying stuff to speed up their in-game progress. What makes this one even more unique is that you can get Ninja as a playable champion who is very good for early and mid-game. A significant number of RAID: Shadow Legends players originated from these sponsorships.įor instance, the Ninja sponsorship and collaboration brought a lot of new players to the game. Over 380 million users play the game on mobile devices and PCs, and over 1 million players play every day. Shadow Legends sponsors pretty much every influencer they can get to in the gaming industry, and you can only imagine how much they've paid to secure sponsorships with big names like MrBeast, Logan Paul, and Ninja. The company sponsors everything because it brings more traction to the game, and more people join. RAID: Shadow Legends is everywhere because Plarium Games has a very aggressive strategy towards marketing the mobile gacha RPG.

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